Mangion & Lightfoot’s Granfarina package design was recently featured in The Dieline a highly regarded website dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.

Gran Farina is a private label brand developed for use in Eastern Mediterranean markets and was commissioned by Federated Mills, Malta’s only flour milling operation. We developed the name and visual identity along with a range of packaging for the 6 main types of flour they planned to market.

Mangion & Lightfoot were approached by Magro Brothers to design a package solution for the brand name ‘Occasions’. Specifically produced for the UK market, the product required a logo and a series of three labels aimed for the middle to upper market sector.

Our solution was to create a contemporary design that could be extended across this range and any future ranges, even if the package was modified to accommodate different food products.

Mutti tomato products are market leaders in Italy. A substantial reduction on EU food imports taxes in 2005 meant that Mutti could become competitive on the local market and having created and managed a very successful launch campaign, Mutti rapidly gained market-share.

In 2008, a follow up campaign was designed to consolidate this market-share and again Mangion & Lightfoot were asked to create and manage a new campaign using a fresh approach. The main focus was that Mutti used no preservatives in their flagship product ‘polpa’ or crushed tomatoes. The solution was to create an image that highlighted the health benefits of a product without preservatives.Visual rhetoric was employed to communicate this idea and the use of green serif type, red and a rustic background was used to promote the product as Italian which is associated with good, simple, healthy, home-made food.

Demicoli & Associates are one of Malta’s leading architecture firms. Having previously worked with them to develop a new visual identity in 2007 we were asked to help update their website in 2009; this is the result.

Though not live yet it is in the final stages of development as is to be launched in the coming weeks. We hope you enjoy this little taster.

Building on the strength of the geometric logo and contemporary typography, we developed a simple grid to support the different layouts and used strong black and white photography to bring out the form inherent in the architecture.

This is the first annual report for Island Hotels Group Holdings since going public in October 2009. Genuine People, Genuine Passion, Genuine Prospects – the bold claim conceived for the IPO – provided the stepping off point for the creative solution. We focused on the new Board of Directors and Group Executive Team and commissioned portraits to illustrate the CEO’s review and provide the visual element to the publication. Whilst not exactly an austerity publication we were very conscious of the need to really help keep costs to a minimum in light of the economic climate.

Avedon-inspired portraits of the Board and Group Executive Team were shot by George Scintilla and the report was printed at Gutenberg Press.

As with all Annual Reports, the printing was executed in an impressively short time and in this case, without a hitch! A big thanks to all those involved. Especially George!

Startrite, the premium children’s shoe brand, is represented in Malta by Pharma-Cos Limited. This campaign was developed to raise awareness of the effects of ill-fitting shoes and the effects that it can have on the long term development of feet.

Like jelly in a mould, your baby’s feet can take on whatever shape they’re forced into, so shoe shapes should always match the form of the foot.

In toddlers this is wide at the toe and narrow at the heel, a shape that will change as the foot develops. This campaign reinforced the importance of education and made available a wide range of support collateral at all points of sale.

Palazzo Falson is the former home of Capt Olof Frederick Gollcher OBE (1889-1962). He was an artist, scholar and philanthropist, but also a discerning collector of objets d’art and historical objects.  Palazzo Falson was not only his home, but also a setting for his works of art and antiques. After Gollcher’s death in 1962, the house and its contents eventually passed into the hands of The Captain O. F. Gollcher OBE Art and Archaeological Foundation.

In 2001 Fondazzjoni Patrimonju Malti (Maltese Heritage Foundation) entered into a management agreement with the Gollcher Foundation, and proceeded to restore the palazzo and all its contents to their former glory, thus fulfilling Gollcher’s wish by bringing to the general public this unique and extraordinary treasure-trove.

The signage system developed for the heritage house museum is based on the Modulex family of signs. We used The Infinity Family, which offers unlimited design possibilities giving you almost complete freedom of expression. Through its ability to represent any shape, material, colour or image, Infinity can reflect the unique personality of any organisation or environment.

The room signs incorporated the sensor for the audio guide system, thus removing the need to locate them separately on the wall. The modern and sleek design of Infinity contrasts well with the surroundings and made a point of historical contrast to emphasize the intervention, putting the wayfinding on a functional level whilst promoting the visual identity and branding throughout the museum.

New Look is a very successful UK fashion brand with over 1000 shops in the UK and overseas. The Malta franchise represents a new departure for the UK fashion retailer and Mangion & Lightfoot were selected by Hudson Holdings, Malta to manage the marketing communications for launch and beyond. A cornerstone of the campaign is the Facebook Page and we managed to take this from zero to 8,700 fans within one month of launch.

New operators, new brand. The logo builds on the casino heritage providing a fresh interpretation of the name with a newly drawn logo and type based on Hoefler & Frere Jones’ Gotham.

By using a lively type palette the visual identity places an emphasis on juxtaposing the type treatment with block colour to bring out contextual references; it is also a way to reposition the casino as the premier gaming venue in Malta.

In a little shop, no more than 10 square metres in the heart of Sliema, one of Malta’s main shopping areas, ‘things’ was born. The shop itself was occupied by many tenants in the past but never seemed to turn around any real business despite it’s location. Our client’s idea was to create a price conscious fashion accessories shop that would compliment the numerous fashion stores that surrounded it. Mangion & Lightfoot were asked to create a brandname and associated applications. The brand became an instant success and a further five stores all over the island were opened within two years of its inception. Following its local success, the client ventured overseas into Eastern Europe and the Middle East were several franchise stores were opened. Mangion & Lightfoot were asked to create this print collateral as part of the pitch to potential franchisees. Photography by Brian Grech.