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Charles Grech, importers of fine wines, beer and tobacco since 1881 have extended their range of upmarket products to include perfumes and cosmetics. With this product diversification and extensive refurbishment programme at their flagship store in Valletta, Mangion and Lightfoot were brought in to create an image that reflected this diversification on a retail level. The challenge was to create an image that would cover the whole range of products without looking out of place if simply applied to one particular range, say cigars. Ultimately the brand had to look comfortable if you walked out of the store carrying a CG bag with a box of cigars or just a perfume or both. The inspiration behind the logo itself came from the name Grech which from research we carried out was derived from a Greek family who settled on the island of Malta in the 17th century. Further research into Greek keys, designs and motifs inspired us to construct a ‘C’ and a ‘G’ in a continuos line that became the logo. But this wasn’t enough, we also created a separate graphic ‘device’ to suggest the product type as upmarket and established that would provide extensibility and could be easily applied across their diverse range of products.
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Mangion & Lightfoot’s Granfarina package design was recently featured in The Dieline a highly regarded website dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.
Demicoli & Associates are one of Malta’s leading architecture firms. Having previously worked with them to develop a new visual identity in 2007 we were asked to help update their website in 2009; this is the result.
New operators, new brand. The logo builds on the casino heritage providing a fresh interpretation of the name with a newly drawn logo and type based on Hoefler & Frere Jones’ Gotham.
