This is the first annual report for Island Hotels Group Holdings since going public in October 2009. Genuine People, Genuine Passion, Genuine Prospects – the bold claim conceived for the IPO – provided the stepping off point for the creative solution. We focused on the new Board of Directors and Group Executive Team and commissioned portraits to illustrate the CEO’s review and provide the visual element to the publication. Whilst not exactly an austerity publication we were very conscious of the need to really help keep costs to a minimum in light of the economic climate.
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In a little shop, no more than 10 square metres in the heart of Sliema, one of Malta’s main shopping areas, ‘things’ was born. The shop itself was occupied by many tenants in the past but never seemed to turn around any real business despite it’s location. Our client’s idea was to create a price conscious fashion accessories shop that would compliment the numerous fashion stores that surrounded it. Mangion & Lightfoot were asked to create a brandname and associated applications. The brand became an instant success and a further five stores all over the island were opened within two years of its inception. Following its local success, the client ventured overseas into Eastern Europe and the Middle East were several franchise stores were opened. Mangion & Lightfoot were asked to create this print collateral as part of the pitch to potential franchisees. Photography by Brian Grech.
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