In 2007 we created the Pash identity and a range of packaging solutions for their fruit juices and fresh herbs range. Buoyed by the success, Jimmy Vella asked us to turn a hand to nuts and dried fruit.

The solution to this project was again to take the simple approach. That and a healthy dose of humor. A quick bit of market research and a few bags of pistachios later it was clear that most of the competing packages in this food category looked dated and lacked shelf presence. We wanted to create a design that had standout and wasn’t afraid to be different.

We considered the impact the package would have once it was taken home and brought out and perhaps shared around, and designed the package to be memorable and fun. It was also important that it complimented the rest of the Pash product range. The name does what is says on the tin and provides a strong sense of brand confidence.

There’s also a bit of word play and healthy associations brought out too. Backed up by simple honest type and colours to match, the package allowed Jimmy Vella to introduce a memorable and humorous newcomer to the category.

Mangion & Lightfoot’s Granfarina package design was recently featured in The Dieline a highly regarded website dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.

Gran Farina is a private label brand developed for use in Eastern Mediterranean markets and was commissioned by Federated Mills, Malta’s only flour milling operation. We developed the name and visual identity along with a range of packaging for the 6 main types of flour they planned to market.

Mangion & Lightfoot were approached by Magro Brothers to design a package solution for the brand name ‘Occasions’. Specifically produced for the UK market, the product required a logo and a series of three labels aimed for the middle to upper market sector.

Our solution was to create a contemporary design that could be extended across this range and any future ranges, even if the package was modified to accommodate different food products.