I must admit, it’s been a struggle trying to get site developers to mirror a site design created on fireworks. We spend hours moving things around, a pixel here and a pixel there and most of the time, developers can’t seem to see the difference between type sizes or leading which can literally make or break a design. So I would like to thank Keen, our Gozitan friends who developed the WordPress site for us. At last, somebody who can actually say ‘yes, we can do that’ without adding zeros to the bottom line.

We researched many automotive sites and drew a few conclusions mainly on the functionality. Browsing car stock was one thing which we needed to simplify – The usability of the car showroom in particular required a rethink. Our main objective was to create a showroom that users would not need to refresh or leave the page but move through the showroom seamlessly. Clicking on the thumbnails or arrows on either side of  the large image allows the user to view all the images in a large format instantly. The main information of the car is displayed clearly on the right and full specifications, book a test drive, or email a friend are also opened without refreshing or leaving the page. The user can continue to scroll down the page view all cars, images, specs etc without refreshing or leaving the page….ever! Site will be uploaded within a few weeks… check it out: www.ciapella.com

New Look is a very successful UK fashion brand with over 1000 shops in the UK and overseas. The Malta franchise represents a new departure for the UK fashion retailer and Mangion & Lightfoot were selected by Hudson Holdings, Malta to manage the marketing communications for launch and beyond. A cornerstone of the campaign is the Facebook Page and we managed to take this from zero to 8,700 fans within one month of launch.