In 2007 we created the Pash identity and a range of packaging solutions for their fruit juices and fresh herbs range. Buoyed by the success, Jimmy Vella asked us to turn a hand to nuts and dried fruit.
The solution to this project was again to take the simple approach. That and a healthy dose of humor. A quick bit of market research and a few bags of pistachios later it was clear that most of the competing packages in this food category looked dated and lacked shelf presence. We wanted to create a design that had standout and wasn’t afraid to be different.
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Mangion & Lightfoot’s Granfarina package design was recently featured in The Dieline a highly regarded website dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.
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