In a little shop, no more than 10 square metres in the heart of Sliema, one of Malta’s main shopping areas, ‘things’ was born. The shop itself was occupied by many tenants in the past but never seemed to turn around any real business despite it’s location. Our client’s idea was to create a price conscious fashion accessories shop that would compliment the numerous fashion stores that surrounded it. Mangion & Lightfoot were asked to create a brandname and associated applications. The brand became an instant success and a further five stores all over the island were opened within two years of its inception. Following its local success, the client ventured overseas into Eastern Europe and the Middle East were several franchise stores were opened. Mangion & Lightfoot were asked to create this print collateral as part of the pitch to potential franchisees. Photography by Brian Grech.
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