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Taking an entirely new approach to the Sullivan Maritime Brand, we developed a site to reflect the modern approach to shipping that is a hallmark of this leading Maltese maritime firm. The existing site presented particular challenges in regard to maintenance and updates so we opted for a WordPress CMS that now provides a much better platform to attract new customers and ensure ease of management for the client. New imagery was sourced and photography commissioned, all aligned with the creative brand strategy. All content was re-worked and re-written to be consistent throughout, ensuring a clear brand message. Illustration was engaged to allow more complicated content to be easily understood & user friendly. To be more customer centric a online chat service was introduced, and a webcam so ships can be viewed in port.

“M&L offer a top class service based on their vast experience, accountability and integrity. They don’t just create product for their customer, they treat it like their own, therefore providing exceptional delivery.”
Michael Cachia
Head Commercial – Sullivan Maritime

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Mangion & Lightfoot were commissioned by The Royal Malta Golf Club to re-design their website, ensuring that it would become an excellent marketing tool & PR platform. The re-design is contemporary in design aesthetically, whilst engaging the latest technology to provide excellent usability both internally and externally. We implemented a very clean and fresh interpretation of the brand, whilst engaging the best open source platform to deliver excellent usability for site content managers and customers alike. The main objectives were to improve online presence with a professional redesign and redevelopment of the club website. Mangion & Lightfoot managed this by making improvements to current content & navigation, engaging new photography & illustrations, and ensuring excellent functionality, making the whole experience user centric. Additional features included a calendar of events, a private members area and a daily weather report widget to check playing conditions.

“Launching our new website with Mangion & Lightfoot has been great! Their extensive research and interaction with our members helped them gain a better understanding of what a golfer would expect from our website. And it definitely paid off…since we’ve launched we have already seen a significant increase in visitors online. We highly recommend them to anyone!”
Joshua Farrugia
Business Development Manager

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Hole by Hole

Island Hotels Group celebrated their 25th Anniversary in 2012. Island Chronicles is the story of those 25 years told through 24 hours in the life of this company.

As the 25th Anniversary approached, the Island Hotels’ team decided they wanted to tell their story. In a unique project, and in collaboration with design agency, Mangion and Lightfoot, they commissioned a writer in residence to live and breathe the Island Hotels experience. Where did it all begin? How has it happened? What does it really feel like to be a guest?

This writer in residence lived in the Island Hotels properties for two weeks, spoke to as many people as possible and simply observed. A Day in the Life is an honest description of a rare opportunity – the chance to see behind the scenes.

Hotels never sleep and a whole world of careful planning and complex operations are hidden from view. At every moment of every day staff are working, looking after guests and interacting with their team. They carry the spirit of the company in everything that they do – as practiced by the whole team, as encouraged through training and as shared between themselves.

Island Hotels is a business with a corporate outlook and core family values. These values, summarised by one single word – genuine – are the key to their success. They have codified their values in PEARL, an acronym for Passion, Excellence, Attitude, Reliability and Loyalty.

PEARL is also the name of the Island Hotels annual awards scheme, held every November. The PEARL Awards celebrate members of the team who have excelled in specific areas at work – such as friendliness, creativity and outstanding performance – as well as in the wider community. PEARL is a way of fostering Island Hotels’ unique approach to business as the company enters a new period of rapid growth.

The key to this ‘genuine’ approach is reciprocity. You have to feel it to know that it is there, both as host and as a guest. A Day in the Life is your chance to feel this for yourself, across twenty-four hours. Each hour focuses on a particular aspect of hotel life and each hour is led by an individual representing their team. When you reach the end, you’ll have a sense of what makes Island Hotels truly unique, and you’ll realise that the last page is just the beginning – the start of the next chapter.

The book was printed by Butler, Tanner & Dennis in Frome, UK. Photography by George Scintilla. Words Emma Lightfoot. Illustrations by Marisa Attard.

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Blue Harbour Monolith

Blue Harbour is a mixed-use development in upscale Ta’Xbiex, Malta. The owners required a set of signs to project both the property brand image and to provide wayfinding information. Modulex was selected for the project as it provided the perfect balance of flexibility and cost in a modular system. The results have been very well received by the owners and tenants alike. Mr Fenech, who commissioned the project, commented “We are delighted with them and they have gone down really well with our clientele” in an email to us on project completion. An additional consideration for the project was the proximity to the sea. Malta has a very harsh environment with a combination of salty air plus alkaline limestone dust that can act like sandpaper, so choosing Modulex products just makes so much sense. With sector-leading industrial design and production the vast range of sign systems can support the myriad combinations that we require to help clients solve brand implementation and wayfinding issues. Modulex is distributed in Malta exclusively by Mangion & Lightfoot through their association with Cicrespi S.p.A., Italy’s leading brand implementation company.

Demicoli & Associates are the architects for the project. (We designed their website, which you can read about here)

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I must admit, it’s been a struggle trying to get site developers to mirror a site design created on fireworks. We spend hours moving things around, a pixel here and a pixel there and most of the time, developers can’t seem to see the difference between type sizes or leading which can literally make or break a design. So I would like to thank Keen, our Gozitan friends who developed the WordPress site for us. At last, somebody who can actually say ‘yes, we can do that’ without adding zeros to the bottom line.

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Ceramika Maltija

28 Feb 2011 · 0 comments

Ceramika Maltija Logo

Ceramika Maltija is Malta’s oldest working pottery and it traces its roots back to Contino Catelletti’s pottery which started in Ta’ Qali in the 1920s. It was moved to Villa Bologna from Ta’Qali during the war.  It was first located in Lord Strickland’s old workshop and then it moved to Lady Strickland’s stables.

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In 2007 we created the Pash identity and a range of packaging solutions for their fruit juices and fresh herbs range. Buoyed by the success, Jimmy Vella asked us to turn a hand to nuts and dried fruit.

The solution to this project was again to take the simple approach. That and a healthy dose of humor. A quick bit of market research and a few bags of pistachios later it was clear that most of the competing packages in this food category looked dated and lacked shelf presence. We wanted to create a design that had standout and wasn’t afraid to be different.

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Charles Grech, importers of fine wines, beer and tobacco since 1881 have extended their range of upmarket products to include perfumes and cosmetics. With this product diversification and extensive refurbishment programme at their flagship store in Valletta, Mangion and Lightfoot were brought in to create an image that reflected this diversification on a retail level. The challenge was to create an image that would cover the whole range of products without looking out of place if simply applied to one particular range, say cigars. Ultimately the brand had to look comfortable if you walked out of the store carrying a CG bag with a box of cigars or just a perfume or both.  The inspiration behind the logo itself came from the name Grech which from research we carried out was derived from a Greek family who settled on the island of Malta in the 17th century. Further research into Greek keys, designs and motifs inspired us to construct a ‘C’ and a ‘G’ in a continuos line that became the logo. But this wasn’t enough, we also created a separate graphic ‘device’ to suggest the product type as upmarket and established that would provide extensibility and could be easily applied across their diverse range of products.

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Gran Farina Packaging featured in the dieline

July 8, 2010 Branding

Mangion & Lightfoot’s Granfarina package design was recently featured in The Dieline a highly regarded website dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, [...]

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Occasions

July 1, 2010 Packaging

Mangion & Lightfoot were approached by Magro Brothers to design a package solution for the brand name ‘Occasions’. Specifically produced for the UK market, the product required a logo and a series of three labels aimed for the middle to upper market sector.

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